Wolff Preparing to Sell Shareholding Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided Mercedes to historic achievements in F1

Mercedes team principal Toto Wolff is engaged in final negotiations to sell part of his shareholding in the Mercedes Formula 1 team.

This transaction estimates the Mercedes team at £4.6 billion – an unprecedented figure for a Formula 1 squad – following McLaren was appraised at £3.5bn in an adjustment to ownership structure last September.

The Austrian executive, who holds a 33% stake of the Mercedes F1 operation, plans to divest a stake in the region of five percent.

The 53-year-old will remain as team boss and CEO if the sale goes through.

Ownership Breakdown

The other shareholders in Mercedes F1 are Mercedes and chemicals giant Ineos Group, who both hold a third of the enterprise.

A Mercedes spokesperson said: "We will be making no comment on the matter. The management structure of the team will remain unaltered, and all three partners are dedicated to the ongoing success of the brand in F1."

Valuation Increase

The deal would represent a significant increase in worth of Mercedes F1 since Ineos Group acquired its share for £208m in 2022.

This surge demonstrates the expansion in valuations of F1 teams in the past few years due to the increasing appeal of the sport around the world.

This was also seen in the success of the F1 movie featuring Brad Pitt, which was released in summer 2023 and has grossed over $630m (£458 million) at cinemas worldwide.

It is the actor's top-grossing film and the highest-earning sports film ever released.

Present Performance

The Mercedes team are runner-up in the team standings, behind McLaren, with three races remaining in the current championship.

Mercedes' primary racer British driver George Russell has secured victory in 2 of the 21 grands prix so far and is fourth in the drivers' championship behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team secured a unprecedented eight straight constructors' championships and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, from 2014 to 2021.

Beth Nelson
Beth Nelson

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and their impact on society.